Skeuomorphs

“Skeuomorph” refers to the characteristics of a design that emulates old-fashioned physical objects; objects  that were used in a different context.  How is this relevant to a cognitive scientist working in human interface design? Well think about the animated page turning in digital magazines, the shutter sound your phone “makes” when taking a photo, the yellow legal […]

Improper Measuring Techniques

We have all seen many presentations and dashboards that featured averages and percentages. What we don’t always notice is how poorly they are commonly used to convey what is salient. The methods in which these measures are employed are flawed if they do not help you understand current performance against objectives. What exactly is an […]